Collect points on your purchases, and use them to get discounts on your next purchases.
You accumulate points for purchases and receive discounts and gifts in exchange for points.
With every 1€ of purchase you will get 1 point.
And for every 100 points you will get 1€ discount on future purchases (this would be equivalent to an 1%).
You can also get 5€ direct discount on your first purchase.